Market Entry & Growth
Choose the right market and build an entry strategy grounded in contextual realities.
- Country and sector assessment
- Market and competitor intelligence
- Entry and expansion strategy
Africa market strategy & implementation
Enter African markets with confidence.
UK-based. Africa-focused. Supported by a multi-country consultant network.
Core Capabilities
Four ways we help clients turn African opportunity into practical action.
Investment & Opportunity Advisory
Identify credible opportunities and understand the commercial, stakeholder, and impact considerations behind an investment decision.
- Opportunity scouting
- Due diligence support
- Stakeholder and risk mapping
Research, Evidence & Partnerships
Generate evidence, foster institutional alignment, and partnerships to design products and programmes with confidence.
- Qualitative and quantitative research
- Policy and programme analysis
- Partner identification and brokerage
Implementation & Representation
Keep momentum after the strategy is agreed through local coordination, stakeholder engagement, representation, and adaptive delivery support.
- Local representation
- Government and stakeholder engagement
- Project coordination and troubleshooting
Sector Opportunities
Sector expertise shaped around the realities of each market.
We connect sector knowledge with the context needed to turn a promising idea into a workable opportunity.
Mining & Tourism
Opportunity assessment, market entry, partnership development, and implementation support across mining value chains and tourism economies.
Urban Planning & Development
Strategy, research, and partnership support for urban growth, infrastructure, place-making, and sustainable development.
Research & Development
Evidence-informed policy, research partnerships, programme design, and implementation support across sectors.
Technology & Intelligence Systems
Product and market strategy, data and intelligence systems, AI validation, digital transformation, and adoption pathways.
Strategy Packages
Start at the level that matches your market readiness and ambition.
Every engagement is shaped by sector, geography, organisation size, decision stage, and the level of in-market support required.
Explore
Find the strongest opportunity.
For teams comparing countries, sectors, customer needs, partners, demand signals, or regulatory conditions.
Typical outcomeA clear evidence base and prioritised route forward.
Enter
Build the market-entry blueprint.
For organisations preparing a launch, investment, research partnership, programme, or serious expansion decision.
Typical outcomeAn actionable strategy covering market fit, partners, risk, and execution.
Execute
Move from plan to delivery.
For clients requiring local coordination, representation, stakeholder engagement, monitoring, and ongoing problem-solving.
Typical outcomeStronger local traction and accountable implementation support.
Affiliated Publications
Grounded in evidence.
Selected work connected to Mkango & Associates leadership and advisors spans strategic partnerships, evidence-informed policy in African research ecosystems.
Agricultural gaslighting: Extractive logics in agrarian governance in Malawi
Dumisani Z. Moyo & Amber Murrey · African Geographical Review
Slow dissent and agronomic judgement: Environmental justice beyond the three-pillar paradigm in Malawi
Dumisani Z. Moyo & Blessings H. Z. Moyo · Palgrave Macmillan
Unintended socio-economic transformations associated with large-scale renewable energy projects: the case of Menengai Geothermal Project in Kenya
Cynthia Wamukota et al. · Review of Regional Research
Resilience in the palm of the hand
Cynthia Wamukota · Stockholm Environment Institute
Strengthening antimicrobial stewardship in public health facilities in Malawi through a participatory epidemiology approach
JAC-Antimicrobial Resistance
Black Reason, Epistemic Justice & Agrarian Governance in Malawi
Dumisani Z. Moyo · RGS-IBG Annual International Conference
Agricultural Black Reason & Just Futures
Dumisani Z. Moyo · Global Conference on Economic Geography
Understanding specific gender dynamics in the cowpea value chain for key traits to inform cowpea breeding programs in Malawi, Mozambique and Tanzania
Dumisani Moyo et al. · Frontiers in Sociology
Environmental Stewardship and Housing in the UK
Cynthia Wamukota · Global Centre on Healthcare and Urbanisation
Breaking the Glass Ceiling: A Multiregional Study of Mentorship and Leadership in All-Women Surgical Teams
Journal of Healthcare Leadership
Agricultural Black Reason and the challenge for just futures: a decolonial archaeology of Malawi's national development plans
Dumisani Z. Moyo · Institute for African Development, Cornell University
Effects of Menengai Geothermal Development on Land Use, Socio-economic Transformations and Food Security of the Surrounding Region in Nakuru County, Kenya
Cynthia N. Wamukota · University of Nairobi
Applying design thinking for collaborative strategic planning in global health partnerships
Journal of Global Health Reports
Functionality of technical working groups in enabling evidence-informed decision-making within Malawi's Ministry of Health
Health Research Policy and Systems
Datification, Digitization and the Narration of Agriculture in Malawi: From Productivity Measures to Curated Folklore
Dumisani Z. Moyo & Deborah P. Dixon · Routledge Handbook of the Digital Environmental Humanities
Necropolitics, Researcher Positionality and the Tired Politics of Indigeneity vs Modernity
Dumisani Z. Moyo · RGS-IBG Annual International Conference
A plastic and reconstructive surgery landscape assessment of Malawi
European Journal of Medical Research
Cleft Lip and Palate Research in Low- and Middle-income Countries: A Scientometric Analysis
Plastic and Reconstructive Surgery - Global Open
Agricultural education and digitization praxis in Malawi agriculture: a decolonial interrogation
Dumisani Z. Moyo · RGS-IBG Annual International Conference
Coloniality, Decolonialism and the Question of Malawi's Agricultural Education System
Dumisani Z. Moyo · EADI ISS Conference
Epidemiology of hepatitis B, C and D in Malawi: systematic review
BMC Infectious Diseases
Indigenous knowledge perceptions and development practice in northern Malawi: Lessons from Small-Scale Farmers' Agricultural Practices
Blessings H. Z. Moyo & Dumisani Z. Moyo · IGI Global
Interfacing Indigenous Knowledge, Agricultural Resilience and the Inter-country Meta-production Function
Dumisani Z. Moyo · CMAAE Thesis Dissemination Workshop
Agricultural Output Aggregation at a Crossroads: Insights from the Interface of Quantitative Analysis, Agricultural Modernization and Indigenous Knowledge, 1961-2005
Dumisani Z. Moyo et al. · Improving Rural Livelihoods
Interfacing Indigenous Knowledge, Agricultural Resilience and the Inter-Country Meta-Production Function
Dumisani Z. Moyo et al. · Seventh International Conference on Agricultural Statistics
Building a knowledge translation platform in Malawi to support evidence-informed health policy
Health Research Policy and Systems
Agricultural Output Aggregation at a Crossroads? Insights from Mathematics, Agricultural Modernization and Indigenous Knowledge
Dumisani Z. Moyo et al. · Economics Association of Malawi Research Symposium
Indigenous knowledge perceptions and development practice in northern Malawi
Blessings H. Z. Moyo & Dumisani Z. Moyo · The Geographical Journal
Agricultural Resilience According to Indigenous Knowledge-Based Case Studies and Economic Quantitative International Production Studies
Dumisani Z. Moyo · MSc thesis
Contact
Get in touch.
Whether you are comparing markets, planning an investment, building a partnership, validating a product, or preparing to deliver locally, we will help identify the most useful next steps.